01
Surface the unseen.
We name the patterns and behaviors eroding trust and alignment before they cost you the year. Not as an accusation: as a finding, on the table, where the team can finally work with it.
Executive coaching for the C‑suite
The gaps in your C‑suite are deeply personal. And they’re leading your company in ways you can’t see.
We coach the system your company operates in: keeping you on track with business goals while surfacing the dynamics underneath. Because transformation requires both business outcomes and human evolution.
A free 30‑minute conversation. No deck, no pitch.
“deeply personal”: the part no one says out loud
- 300+Technology leaders coached worldwide, via 7CTOs
- Seed → Fortune 500The range of executive teams we serve
- Toyota · Nike · Live NationSenior leaders we’ve coached at
What we keep finding inside good companies.
- 01
Promoted for expertise. Never taught to lead.
Executives rise on intelligence and output, and almost no one teaches them to lead people. The skills that scale a career are not the skills that scale a company, and that gap never shows up on the org chart. It shows up everywhere else.
- 02
The meeting ends with “we’re aligned.” nobody meant it
Teams perform alignment beautifully. Underneath sit hidden agendas, old wounds, and unconscious patterns, quietly undermining execution while everyone nods.
- 03
Personal becomes systemic.
A leader’s private gap never stays private. It compounds into invisible dynamics between people, and those dynamics, not the strategy deck, become the system your company actually runs on.
- 04
Stability is stagnation.
A leadership team that feels settled and predictable is often a team that has stopped telling itself the truth. Comfort is the thing breakthrough growth quietly dies of.
We serve the company.
Not only the CEO, the board, the owner, or any single stakeholder. We coach to the commitment and desired outcome of the whole company: the system it operates within.
“the company”: the actual client
02
Make leaders, build teams.
Each executive deepens an individual leadership practice while the team strengthens how it actually operates together. The two are inseparable, so we coach them together.
03
Move both lines.
Measurable business outcomes and human evolution, held as one commitment. If the numbers move and the people don’t, it won’t last. If the people move and the numbers don’t, it didn’t matter.
Curious what this would surface in your leadership team? Book a consult →
The instruments
We don’t just coach systems. We build them.
The practice is backed by frameworks we design, ship, and run companies on. When we say operating system, we mean one you can log into.
Echelonechelon.cxA LevelsOS product
The operating system
for climbing.
A company operating system for founders and CEOs, built on the Echelon Grid: eleven levels, four E’s, and a cadence that keeps the whole leadership team flying in formation. EOS gives every company the same playbook; Echelon gives yours the one for the level it’s actually at.
Anvilanvil.cxMade by everydev
Testing technical talent,
now that AI changed it.
Bespoke technical exercises forged from your job description, one candidate at a time, then AI‑graded against a known answer. Hiring for judgment, now that code completion is free.
Two coaches. One commitment.
Brittany Cotton
LinkedIn ↗Co‑founderCEO of 7CTOs
An executive coach and leadership trainer with 7CTOs and Accomplishment Coaching. She has coached senior leaders at Toyota, Live Nation, and Nike, surfacing the dynamics that hold teams and executives back from who their company needs them to be.
Etienne de Bruin
LinkedIn ↗Co‑founderFounder of 7CTOs
Founder of 7CTOs, which he built to develop Chief Technology Officers through peer groups and coaching. A published author and long‑time advisor to founders, he builds the frameworks this practice runs on: Echelon and Anvil.
As the founder and CEO of 7CTOs, together they train 300+ technology leaders worldwide, and serve executives from early‑stage startups to Fortune 500 companies.
The record
Afterward, they say it out loud.
He brings empathy and emotional intelligence to complex scenarios and helps us see our blind spots. The team is thriving as a direct result, and my co-founder and I are stronger than we could have ever imagined.
CEOClearstem
Etienne is a strategic leader who understands the business vision and can inspire the teams to work toward it together.
PresidentCPOS
Brittany has the ability to discern patterns and issues you are not present to. One of the best decisions of my life.
Senior Digital ProducerNike
Deeply relevant to my work and progressively therapeutic. It let me uncover the foundational character that was supporting me, or holding me back.
CTODun & Bradstreet
She untangles the feelings and gets to the root cause. As a whole we came together, communicating better, working toward a common goal.
Chief Experience OfficerSynkedUp
From launching the MVP to winning a startup competition, Brittany was an invaluable asset. A game changer.
CEOHive Skills
Ready to see your company clearly?
A free 30‑minute conversation about your executive team, your goals, and what might be sitting underneath them. No deck, no pitch, no diagnosis by template.
Serving executives from early‑stage startups to Fortune 500 companies.